INSPIRED: Brilliant B2B brands creating a sudden urge to act!

A TweetSheet from #BMA15

I’m so glad you’re tweeting from #BMA15

I know I move fast and sometimes it’s hard to keep up. That’s why I’ve created this handy-dandy list of tweetable stuff from today’s presentation! Feel free to use it as you see fit. This is what I call a Tweet Sheet!

Here are a couple of tips:

  • Edit anything you’d like as you’re Tweeting. Cut, copy, paste – even add a picture if you think it’s worth it!
  • You don’t have to Tweet all of this – only the stuff you think is really worthwhile.
  • You may want to add the Hashtag for today’s event to each Tweet. (I didn’t have time to add them for you.)
  • Have fun. I am.

Go ahead… Tweet This…

Before we get Started…

@TPLDrew is about to take the stage: INSPIRED! Brilliant brands create a sudden urge to act! #BMA15 Click To Tweet Want to keep up with @TPLDrew's @Prezi? Try his TweetSheet. #BMA15 Click To Tweet I'm waiting to learn the 3 Secrets to creating moments of inspiration with @TPLDrew #BMA15 Click To Tweet Let’s #BeMore skeptical… committed, creative, inquisitive, inspiring & audacious! #BMA15 Click To Tweet

Here we go…

We have a funnel problem! Did you know the sales funnel was first used in 1898 by St. Elmo Lewis? Click To Tweet A lot has changed since 1898. But the marketing funnel we use is pretty much the same. Click To Tweet

The New World View

Are you a Galileo or a Ptolemy? Embrace the new world view. Get closer to your customer's universe. Click To Tweet What if you got closer and closer to the center of your audience's online universe? Click To Tweet Google is the comfort food of search. It's the meatloaf, mashed potatoes, and peas of search. Click To Tweet

The New Client Journey

Check out The Consumer Journey Click To Tweet If you want to own the consumer journey create moments of inspiration! Click To Tweet Moments of Inspiration = a moment in time that creates an irresistible urge to act! Click To Tweet Moments of inspiration create an irresistible urge to act! Click To Tweet

An Audacious Quest

Learning how IBM's Watson on Jeopardy increased consulting revenue for IBM. Click To Tweet Did you watch IBM's Watson beat 2 humans on Jeopardy? A powerful moment of inspiration! Click To Tweet Cr8 a moment of inspiration by driving empathy. IBM helped us empathize with Watson! Click To Tweet IBM attributed a 20% growth in their analytics business to Watson on Jeopardy! Click To Tweet Have you seen the Nova special on IBM's Watson? Brilliant content. Click To Tweet @IBMWatson is an amazing story that built an entire line of business. Click To Tweet What if I was emotionally invested in your product or service? Cr8 a moment of inspiration! Click To Tweet Want demonstrable ROI from your content? Focus on the MOI! (Moment of Inspiration.) Click To Tweet M.O.I (Moments of Inspiration) lead to R.O.I. (Return on Investment.) Click To Tweet @IBMWatson has no call to action. Instead, it invites the audience to rethink their solutions! Click To Tweet A Moment of Inspiration is a moment in time that sends you on a journey you never expected! Click To Tweet @IBMWatson isn't a campaign. It's a commitment! Click To Tweet A story that creates a moment of inspiration needs no call to action. It inspires people to act! Click To Tweet Create iCTAs: implied calls to action! Lead your audience on a new journey. Click To Tweet Some of the most effective content needs no call to action. It creates a moment of inspiration. Click To Tweet Stop creating campaigns. Start making commitments to telling a story that’s bigger than you. Click To Tweet Branded content is created for a company. Content brands are created for a valuable audience. @TPLDrew Click To Tweet Treat your content like a product. Create content that turns your marketing expenses into assets! Click To Tweet Moments of inspiration increase demand for the products/services u sell. Click To Tweet Want to sell more? Tell stories that deliver a moment of inspiration! Click To Tweet

How to you create Moments of Inspiration?

Create moments of inspiration by thinking like an Entertainment Exec. #BMA15 Click To Tweet

Secret # 1: Build Suspense

Drama is anticipation mingled with uncertainty. - William Archer. Create drama. Build suspense. Click To Tweet Your moment of inspiration is directly tied to the suspense you build! Click To Tweet Ask yourself: R u creating suspense that leads to a moment of inspiration? Click To Tweet See how @FSecure builds suspense on their search for Brain! Click To Tweet Secret #1 to creating MOIs - Build Suspense. No drama. No story. Click To Tweet

Secret #2: Foster Aspiration

Secret 2 to creating MOIs: Foster Aspiration. Tap into what the audience wants to be! Click To Tweet Is your moment of inspiration tied to the aspirations of your target audience? Click To Tweet Aspirational content inspires your audience to act. Click To Tweet Ask yourself: What does my audience aspire to do - or to be? Cr8 moments of inspiration! Click To Tweet

Secret #3: Harness Emotion

Secret 4 to creating MOIs - Harness emotion! Get your audience emotionally involved in your content. Click To Tweet Reason leads to conclusions. Emotion leads to action. Harness emotion in your storytelling. Click To Tweet Emotion leads to action. Reason leads to conclusions. - Dr. Donald Calne Click To Tweet Dutch television show Avingerne increased demand for estate lawyers! MOI for B2B. Click To Tweet What if… you uncover the raw emotions attached to whatever you do? Harness emotions to drive action. Click To Tweet Ask yourself: What emotion inspires action as it relates to what ever you sell? Click To Tweet

Wrapping Up

Secrets to creating content that inspires: 1. Build Suspense. 2. Foster Aspiration. 3. Harness Emotion #BMA15 Click To Tweet What if we told stories that inspired us to act? Cr8 moments of inspiration. Click To Tweet @TPLDrew just gave us access to 7 TV Secrets you can use to create killer #Content Click To Tweet #BMA15 audiobook special! Download @TPLDrew’s book, Brandscaping, for only $1.99 Click To Tweet #YouveBeenDrewed! Want to stay inspired by @TPLDrew? Inspiration over lunch: Click To Tweet

Thanks for following along with my TweetSheet!

As a thank you for using my TweetSheet, I invite you to download the audiobook version of Brandscaping: Unleashing the Power of Partnerships for $1.99 (that’s 90% off the retail price.)

I’m so glad you followed along with my Tweet Sheet. Please let me know if it’s helpful, distracting, or could be better in any way. I’ll be sure to check out your Tweets from today’s event and add yours to the list (make sure you leave your Twitter handle in the comments section!) Thanks again!

About The Author

Andrew Davis

Andrew Davis is a bleeding-edge marketing futurist and author for the publishing, entertainment, and consumer packaged-goods industries. His 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer. Andrew's concepts help reshape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape.

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